Swishjam

Swishjam: Unified Customer Data & Analytics for B2B SaaS Growth

Swishjam is a comprehensive platform designed for B2B SaaS companies to consolidate customer data from various sources, including your site, apps, and payment systems. It provides tools for product, web, and revenue analytics, alongside automations, enabling teams to gain a 360° view of customers. By unifying product, marketing, and financial metrics, Swishjam helps activate data to drive revenue, identify churn risks, and fuel data-driven growth strategies.

Features:

• Data Unification: Consolidate customer data from your site, apps, payments, and marketing tools into a single view.
• 360° Customer Profiles: Aggregate all customer touchpoints and enrich profiles with AI for a complete understanding.
• Product Analytics: Track user interactions within your application to gain insights into feature usage and engagement.
• Revenue Analytics: Monitor key financial metrics like MRR, new subscriptions, and churn rates.
• Web Analytics: Analyze website traffic and visitor behavior to optimize marketing efforts.
• Automations & Workflows: Trigger actions or update external systems based on changes in customer data or events.
• Integrations: Seamlessly connect with popular SaaS tools like Stripe, Segment, and Hubspot.
• AI-Powered Data Enrichment: Automatically enhance customer profiles with valuable information using built-in AI.
• Churn Management: Proactively identify at-risk users, "zombie" users (paying users with no product usage), and re-engage stragglers to reduce churn.
• Real-Time Notifications: Receive alerts in Slack for critical events such as new leads, churn risks, or new subscriptions.
• Custom Event Triggers: Initiate automations based on tracked product events or data from integrated services.
• Advanced Filtering: Create precise filters for notifications and automation workflows to target specific customer segments.

Summary:

Swishjam empowers B2B SaaS businesses by unifying customer data into one platform, offering actionable insights via comprehensive analytics and automation. Developers can utilize its features to build data-informed applications, provide sales and marketing with holistic customer views, and proactively manage customer lifecycles to boost revenue and retention. The platform is built using technologies like Next.js and Ruby on Rails.